Writing Brand

So, What Do You Write, Anyway?

While I teach entire courses on developing and creating a strategy for expressing your Writing Brand, the basic concept of it couldn’t be more clear: it’s simply the answer to the question “So, what do you write?”

Let’s take for example Muffy Hinklewaite, a former couture clothing designer who features the slogan on her site: “Feed Your Inner Fashionista” to tout her line of books set in the NY fashion district.

Chances are good that when Muffy does media appearances, the anchor introducing her will say something along the lines of: “With us today is Muffy Hinklewaite, who writes fiction that feeds your Inner Fashionista. ” or, perhaps if Muffy is really on the ball, he’ll describe her work as “Witty, well-dressed fiction to feed your Inner Fashionista. ”

Even if you haven’t read word one of Muffy’s impressive oeuvre, you know what to expect with her writing–and that’s the entire point of a Brand. The best Writing Brands describe your work so vividly that readers – the media – or your industry peers can immediately identify what it is you write.

Of course, following fast on the heels of your Writing Brand, is your slogan. And that’s where the real fun begins.