Putting Your Brand to Work for You

Posted September 3, 2009 at 10:00 am
In category: authors | blog | entrepreneurs | organizations   tags: Brand Marketing | Industry Brand | linkedin | pitching | Writing Brand   0 Comments

Part of a series of brief articles on the Power of Personal Branding.

Whether you’ve gone through a Personal Branding exercise or not at this point, it’s relevant to discuss what you’re now going to “DO” with your Brand. How can having a Personal Brand really impact your efforts as a writer, entrepreneur, or business professional, and what are some techniques for “showing off” your Brand?

You can manifest your Personal Brand in an almost endless variety of ways, from subtle to dramatically obvious, and how people experience your Brand is via its key Elements.   (more…)

Pitch Perfect: Instant Branding for Authors

Posted September 1, 2009 at 10:01 am
In category: authors | blog   tags: pitching | query   0 Comments

If you’ve been at a writers’ conference recently, or any major book convention, you’ve probably seen them: slightly harried but always inquisitive publishing professionals, whose eyes and ears are wide open even when they’re at their most exhausted, looking for the Next Big Thing. Or the Current Big Thing who’s thinking about a career change. Or the Maybe Big Thing who just needs a push in the right direction. Some of these professionals are agents at the beginning of their careers, or editors who just got that all-important “go” to acquire. But some are also industry giants, who know that today’s newcomer will be tomorrow’s superstar. All of them are on the lookout for talent. And they never know when it might be standing in the elevator next to them. (more…)