The Power of “Outcome Branding”

Posted July 4, 2010 at 3:25 pm
In category: authors | blog | entrepreneurs | organizations   tags: linkedin | Outcome Branding | Personal Branding   0 Comments

When it comes to Branding–whether for an individual, an organization, a product or a service–are you asking the right questions?

I’m constantly asked about the “what” of Branding–what an individual’s or organization’s Brand is, what it stands for, what it really means. Then, invariably, come the how, the where, the who and the when questions. All very important, and all critical to the Branding process.

However, the question that organizations and individuals need to ask themselves before any of this gets started–yes, to some extent, even before deciding what your Brand is–is the answer to the WHY question.

Why are you Branding yourself at all?

What’s your desired Outcome?

(more…)

Brand Quiz: What’s Your Brand Attitude?

Posted October 5, 2009 at 11:22 am
In category: authors | blog | entrepreneurs   tags: Brand Awareness | Brand Marketing | Industry Brand | linkedin | Personal Branding   0 Comments

Think your Personal Brand is ready for action? Take this Quiz and see…

1. Before every important interaction with others, I make sure I “look” the part of whatever it is I’m trying to sell or accomplish. I try to ensure that my clothing and appearance help sell me to my audience.

a) Always

b) Most of the time, unless I’m too crunched for time

c) Occasionally

d) I don’t believe in manipulating my audiences, so no

e) I am not selling anything when I talk or interact with others (more…)

Seven Steps to Practical Branding

Posted September 21, 2009 at 2:55 pm
In category: authors | blog | entrepreneurs   tags: Brand Awareness | linkedin | Personal Branding   1 Comment

In talking to my friends, associates and random strangers, I’ve noticed that while many seem intrigued by the concept of Personal Branding, the most popular reaction after hearing about it is an intense need to lay down and take a nap. Branding seems so…overwhelming. So comprehensive and involved and faintly worrisome. After all, what if I choose the wrong brand? What if I can’t keep it going? What if I choose a brand that dooms me to immortal mediocrity??

Fortunately, I’ve got an answer for that. (more…)