Creating Your Own Name Brand

Posted September 21, 2009 at 2:41 pm
In category: blog | entrepreneurs   tags: Brand Awareness | Brand Marketing | linkedin | logo | name brand   1 Comment

What’s in a logo? In the world of branding, everything. A logo is the identifying symbol for a company that serves as a snapshot for what that company “stands for” or represents.

Typically, a logo is comprised of stylized, colored text and, in many cases, an accompanying image. The combination of the Nike® name and the “swish” logo, for example, conveys movement, speed and spirit. The MasterCard® logo expresses global usability in warm, inviting colors. The bright red and white Coca-Cola® logo symbolizes smooth, free-flowing refreshment in a classic palette. Marketing nirvana is attained when a brand becomes so easily recognizable and generates so much resonance with its target audience that it positively influences purchase activity for any product to which it is attached. Nike, for instance, started out as a running shoe company. Today, the Nike brand extends across every fitness category imaginable. (more…)