Getting Your Brand Ready for Conferences

Posted September 3, 2009 at 9:42 am
In category: authors | blog   tags: Conferences | Industry Brand | Writing Brand   0 Comments

As we develop our Personal Brand as authors, we do so generally with some far-off goal in mind: positioning ourselves to our future readers, or giving an interview about our New York Times Bestselling status. But if we’re wise, our Writing and Industry Brands can receive a workout in the far more immediate future: this year’s Conference season.

As a brief review, I define Writing and Industry Brands as follows:

Your Writing Brand is the brand you communicate solely through your books or promotional efforts. As a result, you’ll probably find that a description that can double as a slogan will work best for your Writing Brand.

Your Industry Brand is the brand you present as an author—to your industry contacts, to your dedicated readership, and to anyone you meet as you pursue your writing career.

Both your Writing Brand and your Industry Brand can make the difference as you interact with your peers and industry professionals at conference, so take a few minutes to focus on yours! (more…)